Show Notes:

Mighty Mike (00:04):

Welcome to the Mighty Process Server podcast where the stakes are high and the stories are real. Do you have what it takes on this podcast? You'll hear from the process servers on the front line serving American justice, one door at a time, buckle in and turn it up. Time to roll.

(00:41):

Ever since I was a little kid riding in that pickup with my dad and we were going to these different job sites. He was an electrician. I saw he would go and wheel and deal and he would put pressure and use leverage and do different things in business, build relationships with people. He would fight with people. He was kind of a tough, rough and tumble type of businessman. But I remember from a very young age working, I remember rolling these big old spools of wire, and I just kind of caught the bug early on that you create things with your hands and you become successful as a young man by using your hands, using your knowledge, learning a trade. And my dad taught me that from a very young age. And later on when I lived with my mother, what I did was I started selling M eighties. I found this huge barrel of M eighties.

(01:36):

It's basically like mini dynamite. It's not firecrackers. They're considered actual explosives. And I was selling these in middle school for $5 each. I think I got 'em from my stepdad in some garage somewhere or something, and I started selling them and people just ate 'em up. And I just had pockets full of cash at such a young age. And I was like, once you've been there, you can no longer be okay with a minimum wage job. Back then, I think it was paying like six 50 an hour or something like that. There's no way you can be okay with that, right? So as an early entrepreneur, I knew I was an entrepreneur. And then when I started meeting different people, they had multiple different ventures that they had going on and they would make passive income. And I had a couple friends that we started a couple of businesses with when I was in high school, just after high school.

(02:30):

We all had a band together. I played the bass. My friend played the guitar, his brother played the drums. And then we had multiple people come in and out of the band as usual. And we actually started a courier company where we would deliver stuff. I actually got the idea because I was working for a place, a truck stop called Petro, and I was changing tires and doing the lube jobs on these diesel trucks. And one of the managers said, we need somebody to go get these parts. So they were willing to spend a couple hundred bucks to have somebody just go drive and pick up a part. And so we started a courier company based on that, and that went okay, but we weren't making enough to actually pay our bills as many as little bills as we had at that time. I did have two kids at the time living the bachelor life, having my mom help me when I was eight. By the time I was 18 years old, I had two kids already. So yeah, I got started early.

(03:33):

But I guess the thing I want to convey to you is from a very young age, I was a businessman. I knew I wanted to make money. I knew, I mean, we eventually at one point had a carpet cleaning company, and I knew nothing about cleaning carpets. The machine got 90% of the way there. We had a couple places where we think we did a one day, me and my buddy Mike Cooney, we did a one day training or something like that. I just remember sitting somewhere and learning about carpet cleaning. It was the boring, most boring business in the world, but that type of business, actually, there's a need. And we'd make 50 to a hundred dollars to do a couple rooms in a house, and we would be done in a couple hours. But again, there wasn't enough money there to actually support a business.

(04:21):

So then later on, I became a salesman. I learned, I got a job with Mike, same friend. I got a job with a company called Portraits International. And what they did is we were literally traveling salesmen. We would literally go to places and sell antique portraits. And so we were those guys dressed in suits behind a table with old looking pictures. And Mike and I, we started out there and we kind of cut our teeth in sales. This is how I got started in my young life, and I'm going to get into some of the process serving stuff here in a sec. But I just wanted to give you a good foundation for who I am and why my journey has kind of developed the way that it has. And that's the whole point of Episode zero in a podcast. So becoming a salesman, I essentially learned to become a salesman there.

(05:16):

I learned what not to do. We booked thousands of appointments with people over the course of a couple months, and we broke all the company's sales records, and it was a huge company. They had a couple hundred salespeople that traveled all over California, Nevada, and the surrounding areas. And every month they would have us come in and do training. We only did training one time after that. They told us, stay out in the field. If you don't need to come back for training, you guys got it figured out. And so I sold much more than Mike, but he did a pretty good job for somebody who was kind of like an introvert. He did a pretty good job. And so we did that for while, to be honest, I got tired of traveling around. We were never at home. We were always in a hotel, always in a hotel, always talking to people you don't know.

(06:08):

And I had kids, so a big part of me was just pulling me, I need to be home more regular. I got a job. I had a friend Mike and I had a friend named B Pender, and we used to party with them and stuff, and he got me a job with this company called Idle Air Technologies. And then that's where I stayed for about five years. And honestly, all of the jobs that I had before Idela, I hated. I got fired from, I got fired from Petro, I got fired. Not that I didn't do a good job, I just couldn't deal with management being ignorant. And as an EMT, I ended up going to California for a woman. My ex-wife brought me there, and she wanted to start a life over there. So I actually uprooted everything from New Mexico, moved to California for this woman.

(07:01):

We had three beautiful children. And I went to nursing school. And while I was in nursing school for a couple years, I was delivering prescriptions on the side for some side cash and doing firefighting during the summers. And I ran into a situation where our relationship failed, and she served me divorce papers. She had me serve divorce papers. And the guy that served me told me that he got paid $50 to deliver the serve. I thought, man, I'm delivering 30 prescriptions a day and I'm getting six bucks an hour. It's crazy and I can do it in two hours. And so I remember thinking that and I thought, man, I could serve papers. What's so hard about it? And I literally went so fast and got registered the next day in the wrong county. I got registered in the county where I was living. They said, you need to get registered in the county that you're working in in California.

(08:03):

You get registered, not licensed, and you don't have to have any kind of training really. So I went and got registered in the correct county. I was right on the county line there between Butte County and Tehama County in Northern California. And so once I got that going, I tell my story many different times all over inside the show. But essentially I met a woman and started with this affiliate who helped me get started. I helped her go from 30 clients to I think about 150 different attorney clients when we did the numbers. I helped her raise her rates about $10 a serve over the course of a few years. And then she passed away. And when she passed away, all of her attorney-client started using me. And I took that company of about 150 clients to well over 300 customers. So I'm going to get into that here in a little bit.

(08:57):

But I just want to point out a couple of things about my story. So far. I didn't have a mentor. I didn't have anybody throughout that whole process. I was a scrapper man. I was just trying to figure things out. Whatever I had to do to figure it out, I was going to do selling M eighties. I just found the big barrel inside of one of our farmhouses out there in the cuts, and I took 'em to school and started to sell it, right? I didn't have a mentor. I didn't have somebody to help me, no direction. So because of that, I went from one thing to the other. What I should have done instead of going to idle air. I mean, it is what it is. Should have would've, could have, right? But instead of going to idle air, I could have potentially gotten another sales job doing something else in sales because sales was the way that I was able to control my income.

(09:42):

As a salesman, you literally have no limit to the income that you can earn, assuming that you have good skills and people skills. So the other thing too is I'm a results driven person. I like to see the result at the end. I don't want to have the idea that I'm getting paid hourly and I have these list of tasks to do, and I am feeling like a slave or somebody's hovering over me telling me what to do, right? I'm very results driven. I want to get something done and as fast as possible, find out the most efficient way to do it, and then present that to the customer and have them be happy. So now it's saving time. I'm getting the results that they're looking for. And this is why entrepreneurship is best for me. So you might be thinking, but why process serving Mike?

(10:31):

You could do any of these different services. The thing is, I found a model in life. You want to create frameworks for your life. And I found a model. I found a model that worked. What was it? Delivering prescriptions. I knew that in Chico, California. I knew that I could deliver, I could get all over Chico in about 15 minutes from any side of town. And I thought to myself, if I'm delivering 30 prescriptions right now for people who want what I'm delivering, surely I could deliver 10 serves in two hours, three hours. And if that's 50 bucks each, then now I just need to see is there that many? So I remember when I first started serving, I remember thinking like, well, how many people are getting served in this town per day? Can't be more than five or 10. I had no idea.

(11:20):

It ended up being hundreds per day, maybe thousands per day that I didn't even know about. I wanted to start this podcast because I want to help new process servers, get more clients and save time using the tips, tools and tactics that I learned over the last 10 years building a successful legal support firm. I know that I can help process servers that actually put in the time to listen to implement the things that I'm talking about. And I think that you could do it too, honestly, if you're listening to this and you're like, man, I am serving right now, or I want to be a process server on my website. I have a ton of different resources for new process servers that are just getting started, and it's all free. There's a couple different paid things on there, but there are things that you can implement later if you're just getting started.

(12:10):

I started my process serving company in 2013. I was actually asked to speak at a Cals Pro conference. That's a local association. I was asked to speak about marketing. Everyone pretty much knew I would do Facebook Lives every single day. I don't do that anymore, which is kind of interesting. But I knew what worked. And so as I was doing this, people were asking me, how do you do it? What do you do? What's a funnel? What's a Facebook ad? How are you doing these things? Aren't they a scam back when nobody trusts Facebook at all? Still people don't, but a lot of people just don't understand marketing. They were like, how how'd you build your website? So when I would be serving at night, in the morning, I'd be learning about marketing so that I could grow my company. And so I learned how to build websites.

(12:58):

I learned how to set up marketing funnels. I became a ClickFunnels certified expert form stack, certified expert. All these different tools that I was using, I collaborated with the owners of the companies, paid for tens of thousands of dollars for their mastermind programs and different things I could learn so that I could become an expert marketer. And so I launched mighty website builder.com specifically to build websites for process servers. So you might think, well, Mike, these are your competitors. No, these were my friends like Cals Pro and these different associations. They're some of the coolest people. And it's a network that you have to actually network with in the process serving world, probably in the industry, but definitely in process serving. You have to network with other process servers. They're going to tell you what's going on. Also, the laws are always changing. Courthouses are changing their rules and what they do as far as technology goes, you have to be on the cutting edge of this stuff.

(14:02):

So after I launched Mighty Website Builder, I built a few different websites for different people. I learned a lot about myself and what I wanted to do, what I didn't want to do. I actually had one person, I built his website for him, and he came back to me, he goes, Mike, I think I want to cancel. And mind you was a of, I spent a lot of time helping him out, and I thought, man, is this for me? And so I thought, you know what? No, I'm not going to give him a refund. He asked me to do 10 different things, a bunch of things. I kept coming back making it exactly what he wanted. He was excited. I had him on Zoom too, so I had it all recorded. And then he came back and he goes, Mike, if I'm being honest with you, I don't have enough money to pay my rent.

(14:49):

That's why I need a refund. And I think back then I was charging about a thousand dollars to build a website early on. We've developed a lot of automation and systems that actually made it a lot cheaper now. But at that time, yeah, it was all me. It was a thousand dollars. And I'd probably spent, I don't know, 50 hours on this website. So I was like, absolutely not. I said, I said, go borrow some money. Use a credit card, do what you have to do. Your website is done. It's launched. And at the time, remember I was traveling around at these different conferences after Kasper. I was like, this is fun. So I started traveling around different conferences and speaking about marketing and I mean at Texas alone, I went there one time. I had 11 people sign up, $11,000 in one day. I was like, whoa, this is real.

(15:38):

This is a real business. So Mighty Website Builder became a second business for me, a real viable business. One of the problems that I ran into is that people would sign up, they believed in it, they'll just listen to me. They signed up at the conference and then I couldn't get ahold of them. I'm like, they already gave me their money and I can't get ahold of them, busy serving or whatever. And this one woman, I can never get ahold of her. And she never asked for a refund or anything like that. And then this first guy I told you about, he went on social media and he said, yeah, I asked Mike for a refund. He wouldn't give me one. He's a scammer, blah, blah, blah. He went on and on. He was so upset. And I said, do what you got to do, man.

(16:25):

And this is a lesson I learned nowadays. I will give people a refund in a heartbeat, just cross 'em out of my life. I've no problem with refunds now. But back when I was starting, it was like, dude, I've been working on this and I just felt like he was burning me. And so he went on and said this. Well, this other person who I hadn't been able to get ahold of, saw that post and said, yeah, he's supposed to build mine too, but I haven't talked to him and he hasn't reached out to me or he has not answering my calls or something like that. And the fact that there were two people that mentioned it, I think it just became like a wildfire inside of one of my groups, the group I created the Mighty Process Server Group. And there's a bunch of people who I thought were friends just kind of went crazy and say, oh, I kind of wondered if he was a scammer and this kind of stuff.

(17:17):

And I only tell you this story because I want you to know the ups and the downs that I've been through and getting to know me a little bit. And so I realized, I was like, whoa, this online thing can sting. I'm not scamming people. I'm like, what the heck's going on? So of course, I went in and I said my comment. I'm like, I'm surprised that none of you've reached some of these people. I said, I'm surprised you didn't reach out to me if you guys thought these things or if you weren't sure. And there was probably a handful, maybe 12 out of the 2000 people in the group that were saying some negative things. And so of course, I just removed them from my group. That's what you can do when you have your own community. And what happened from that is they started their own group, I think it's called Chatterbox or whatever, and I let them grow their group inside my group.

(18:09):

It was the biggest mistake I could have made because multiple groups, and I'm not kidding you, I searched for process serving group. There was only one when I started in California by Tony Klein and it's still there. Process Server Institute in California. And he has a little training program he does up there. I call it little because there's only a couple hundred people in the group, but he's definitely a force to be reckoned with. He's a very smart guy. Tony Klein, he's up in Northern California, but there were no other groups, just his and mine. And I had a couple thousand because I had been promoting it. I had been doing the podcast, and now if you look, I'm not kidding, I looked the other day. There's probably 20 groups. Every association has its own group, including Texas, every, you name it, they all have groups.

(18:57):

It's kind of interesting. But anyway, after that, I realized I need to fix my systems. I need to have systems so that when they sign up, I get all the information upfront and there's no issues. I will build the site, I'll get it done quickly, and there'll be no issues. Well, in 2019, I'm traveling around the country in 2019, there's a town just close to Chico called Paradise, literally five, 10 minutes away. Well, if you look it up, I think 20 18, 20 19, there was a fire called, they named it the Campfire, and it essentially burned the entire town down. It burned the whole city. I mean, literally 90% of the city has got 70,000 people displaced. And I would go to Paradise two or three times a week to serve evictions, different papers. It was kind of a retirement town. So I mean, I'm not kidding.

(19:53):

The president came, Donald Trump came the whole motorcade and went and saw the mayor, and it was like a natural disaster. It was a terrible, terrible situation. And I was going up there and trying to find people and serve them. They weren't paying their mortgages. And I was getting hired to do this, and it was great. I was like, I was getting all this work. And then it only took me about, I want to say a week of going up there and I got a shotgun in my face. Some guy was in a camper on his property, but his house was gone. Another guy and his son were there just sitting on the steps, the concrete steps. He said his dad built that house and his wife had passed away. She died in the fire. And so I had probably a handful. I could tell maybe at some point I'll do these, maybe on social media, do some reels or something.

(20:42):

But so many different situations that I was like, you know what? I am not serving in Paradise anymore. So about one third of my business was in Paradise. I'm just not serving here anymore. I'm done. I'm done serving in this town. These people are devastated. What the heck's going on? And don't get me wrong, I know there's justification to be made to say, Hey, I'm a process server. I'm just doing my job, but at some point, I am not doing this to get shot. No serve is worth your life. So I fired about one third of my clients and said, look, if you want to send me to Paradise, I'm not doing your work. Sorry, I'm just not doing it. So anyway, when the Town of Paradise burned down, their parents of the owners of the house I was living in, their parents were displaced and they needed a place for them to go.

(21:33):

And so she served us an eviction notice. So here half my business or one third of my business is gone. I had just opened up a new office in the city north of us, Reding, California at New Office. I'm like a new physical location, which I didn't think I needed, but it was just cool. It was a good deal. Right across from the courthouse, there's a bunch of attorneys right there. So I was like, well, crap. And at the time, her and I were fighting a lot and I thought, you know, why don't you go spend some time with your family and I'll go up here and stay in the office? The office had a back room, which was like, it was apartments that were converted to commercial. And so I found myself at one of the lowest points that I had ever been in my entire life and living in this office.

(22:22):

And I thought, you know what? I'm not going to do this. And keep in mind, at this time, I had contracts with all the local child support agencies. I'm going to get into some of that here in a bit. But I was very successful. I mean, there were months where we were doing anywhere between, I think 18,000 or 20,000 was the lowest we would ever make to 30, $40,000 for I think the most in one month was like 48,001 month. I was serving a lot of papers and I had a bunch of other servers too working for me. I had three office staff, including Allie, helping inside the office. We had a physical location there in Chico on St. George Avenue. And so anyway, it just didn't work out. Her and I ended up separating and then eventually getting divorced and I started traveling around again.

(23:18):

I just said, you know what? I'm going to get on a plane and I'm just going to go to every conference that comes up. So I started traveling to all these different conferences and I met Desi Garcia who became my girlfriend, and the first words I ever spoke to her were, can I record you? Because what I used to do at the conferences is I would do a live these Facebook Lives and I would the conference, I don't know how much traction they would get, but I thought everybody watching me is our process server, so they'd be interested. So anyway, that was the first thing. And she was working for one of the, she's still as this date of this recording, she's still working for them, process Server Toolbox, and it's a software for process servers, and it is pretty good software if you want to check it out.

(24:09):

Anyway, her and I started dating and literally, I mean six months after we were talking on the phone, I was still in California, but I was traveling after we started talking. Covid hit, I want to say it was in the year of 2019. I'm really bad with dates, but I think it was like 20 19, 20 20 and Covid hit. So I had at that point, I remember booking using Southwest, and I remember I had 32 conferences booked in the year of 2020, and I had to cancel all of them. And I dunno what would've happened if I would've actually went to all these conferences. But I was going to marketing conferences, all of the process, serving conferences, paralegal conferences. I had for 1, 2, 3 E-file. I was ready to go, man. I was ready to go. So what I decided to do during covid is I actually went and just moved to Florida.

(25:12):

My kids, I worked it out with the ex-wife, and we worked it out so that I would have them half the time and she'd have them for three months. I'd have 'em for three months. And I moved to Florida. I moved to Florida with Desi and hung out on the beaches until Covid kind of died down. And if you know anything about Florida, it was almost like Covid didn't even exist over there. It was like there really wasn't a whole lot going on as far as Covid was concerned. The governor told people if they shut down, they'll be fined and stuff like that. So we were pretty much free to just hang out on the beaches. I got a real good tan. I had lost about 60 pounds while I was there walking every morning. And by then, 1, 2, 3 E file had surpassed all of the process serving income. So I essentially had rebranded because I wasn't serving.

(26:06):

And so I had a few servers still serving some stuff there for me when I left. And I rebranded everything from Process Server daily to 1 2 3 legal support because most of the income was all e-filing anyway, and the 1 2 3 e-file dot com became the number one E-filing provider in California. And I think the reason why was the 1, 2, 3, because I was late to the e-file game, my friend Mike Kern, he was like, Mike, you got to get in on this. It's going crazy. And so Process Server Daily was way down the list because it's an alphabetical order. So I thought, what can I do? So I did 1, 2, 3 efa and it put me first on the list so that I would be first on the list. And so a big portion, it was reported to me that a big portion of the users on my portal were pro se or individual pro pers. So I thought that was kind of interesting that a lot of people hate pro pers. But yeah, so I closed down both of my offices. I had no overhead, literally no overhead other than the process serving fees, which we got to pay.

(27:20):

So it was really good for me for a long time in Florida, just hanging out in Florida with Desi. And what I learned in hanging out with her is she's great at building websites and she still builds and leads our design team today. So I decided, I told her, I said she really loved it too. And so she would build 'em for free for me. She just loved doing it. And I said, Desi, why don't we just partner? Why don't we partner up on this website thing? And so she actually became my business partner and she's now the vice president of operations. And so she's a business partner now. And so because she was building the websites, I was selling them and they were easy to sell process servers, pretty much every process server I know has a terrible website unless I built them. Even the ones I built weren't that, looking back on it now, they weren't that great.

(28:15):

And Desi came in and redesigned all the websites I had built and now she builds these amazing websites, and if I help her every once in a while, she'll come in and, oh, you got to fix this. You got to do this different. She's got some OCD that is perfect for website building. So while I was in Florida, I having nothing to do during Covid, she's building the websites. I'm just like, am I useless? So I'd always been interested in real estate. I always, as a matter of fact, when I was traveling back, I was telling you about my friend Mike, when we would travel, we had this real estate manual and this real estate book and it wasn't a big reader, and I remember this thing was just huge. It was just a huge book. I was like, there's no way I'm going to read this.

(29:00):

But I carried it around with me for over a year, you know what I mean? When I moved, I went here, went there, I had this book, and so I've always been interested. So I thought while I was hanging out on the couch, I saw this ad for becoming a realtor. And so I became a realtor and I learned about direct phone prospecting. Up until this point, the only way I knew how to build my business was to do marketing. Actual just marketing where people will find you on Google or find you on Facebook or going into their offices and flirting with the paralegals. Those are the only ways that I knew how to grow a business. And so when I became a realtor though, they teach you right away in the beginning, the only way you're going, this is an outbound sales business, the only way that you are going to get business is if you pick up the phone and you start dialing.

(29:58):

And so that process helped mold me, the salesman in me to be more disciplined. The idea in real estate that you can force appreciate right now as the date of this recording, I'm very heavily involved in multifamily real estate. I don't do real estate sales anymore. But the idea of forced appreciation that you could take an asset that makes a certain amount of money, like a business that makes a certain amount of money, let's say it makes, I dunno, $10,000 a month if it doesn't make $10,000 a month, by the way, it's not a business. That's my opinion. There's anything less than that. You can't afford to pay for health insurance. You can't afford to pay for employees any kind of insurance, any kind of vehicle cost. If it doesn't make 10 grand a month, you don't have a business. Some people hate on that, but that's my belief.

(30:53):

You can force appreciate a business not just by marketing it. Marketing is just like a standard that you have to do to set your business up, but to force appreciate is to actually take actions every day that forces the company to grow. Now in real estate, it's just picking up the phone. If you can get the right price for your home, would you consider selling? If you can get the right price for your home, would you consider selling? You just keep calling these homeowners, right? Well, I realized that, that it's the same thing in every type of business. If you call attorneys or paralegals and say, Hey, I'm sure you already have a process server, but I'm sure you could use a backup. Would it be okay if I sent you an email with my rate sheet? And I started doing that in my business and we tripled, I mean tripled our process serving income in the course of six months. And I'm just fascinated by this concept. So I wanted to share that with you. And if you join the community, you actually get to hear this. I give all kinds of stuff on my website, all kinds of resources and how to design your rate sheet. And it's more of a sales letter than a rate sheet, but it has some rates on it.

(32:11):

It is just amazing the idea that you can do this. So it applies to all different areas, but as a realtor, I was a top producer at multiple brokerages. I went from one brokerage to the other. I'm just the type of person I need to experience. What is it like being over here? What is it like being over there? Is the grass really greener? No, it's not. Okay, I'll come back. I wish I wasn't that way. I would save a lot of money, but I just have to know through going through the experience, and I have a couple of children that are like that too. It's like they have to suffer a little bit so that they have the confidence to know that the direction they're going down is the right one. And I'm the same way I started the podcast because I wanted to network with top legal support companies, and I learned from the real estate world that podcasting was a great way to do that.

(33:02):

I'm able to learn from the experts what they did to be successful, and I can do it too. If they can do it, then I can do it. And podcasting has always been a way of being able to reach out to the people who are the experts in whatever field. It's right. I created a real estate podcast. I have a multifamily podcast where I interview multimillionaire. I'm talking about people who own tens of thousands of apartment units and they make free cashflow. And these are the people that I want to learn from. So I'm paying it forward creating this podcast to pay it forward to those who may be a little bit behind me in this journey. Not that I'm better than anybody else, just that are people that are coming up and I want to be able to help them. And so the target audience for this podcast, this is the perfect medium for process servers because you guys are specifically in the car because you're delivering process serving all day.

(34:06):

This is the perfect medium for process servers and I hope you guys enjoy it. If you hear something that inspires you, I hope you'll consider sharing it on social media and subscribing to the channel and leaving us a review. If you go to the podcast, I've made it really easy for you to be able to reach out to me, to reach out and actually ask your questions on the website, go to mighty process server.com, click on the button that says podcast, and then you'll see a question. Ask Mighty Mike. After you submit your question, it will take you to a review page. The podcast platform is heavily dependent on reviews. If you leave a review, it will help the show and it will help me reach more people and grow the audience. So I appreciate you doing that. My expertise in process serving, if you haven't learned by now is I've built a company.

(35:04):

Why? Listen to me. I've built a company. I've served literally thousands of documents, evicted, single mothers crying on my shoulder. I've told the story of paying for a woman's rent for three months because I just felt so bad. And then being a conflict of interest, I never did that again. I got kind of a slap on the wrist and it's the business, but I served thousands of documents. The most I've ever served in one day was 87 documents and the locations. I think I had 12 that I served at one location and six at another. At one point, I had four child support contracts with the different counties surrounding me, 12 collection agencies and over 200 attorneys sending me at least three jobs per month. That's kind of what you're going to start to notice as you build a process. Serving firm is how much work.

(35:59):

There's a couple of things you can do to grow the value of your business. You can either get new customers into your business or you can get your current customers to be more valuable to your business, send you more business. My teaching philosophy is that people will learn when they're invested, so be invested. I'm a firm believer that people really only appreciate things when they pay for them. When I was a salesman early on, one of the things we'd do is we would sell a certificate for free portrait. So you'd sell the certificate for $15 and it was an appointment, and so if they showed up to the appointment, they got their certificate. So that $15 was really just leverage. Hey, if you don't show up, you essentially gave away $15. Be invested. Pretend in your mind that you paid a hundred dollars for each podcast.

(36:54):

When I'm interviewing people or I'm giving you a specific masterclass on a certain topic, which I will do at times, be focused, take notes, treat this like your time is more important than anything else. And if you're listening, why not be invested and actually implement what you're learning. I first launched Process Server Daily podcast in 2014, and I have since mentored well over a hundred process servers I know that I know have went on to build successful companies. A handful of these are multimillionaire process serving firms that have surpassed my business. Even. I've known people who've gotten in the business who learned marketing from me and then went off, and now they're doing marketing and branding for other companies. I know people who I've taught who have watched, listened to the podcast, who I've met on multiple occasions, who started their own podcast. People reach out to me.

(37:50):

Mike, is it okay if I start a podcast in process serving? I think I need your permission before I move forward. Like you're a godfather of process serving. No, please, podcasting is one of the best things. I will be a guest on your show. Just brand it something that is yourself. Don't use Mighty, don't use Process Server daily. Use something that is yours that brands to your company, and I would love to be a guest on your show or help you get guests that have been on my show to come on your show. This is an old industry and a lot of people are worried about being a process server on podcasts. That's not your guest. Don't interview that person. Don't move on when people say no, just move on to the next person. So honestly, I've been about to probably every legal support association conference that I can think of to speak, and I'm always looking for new connections in the profession.

(38:49):

If you have a favorite event and you actually take the time to invite me to your event, like if it's a big associate, like some type of a group of process servers are meeting together, I may just show up. You never know. I'd love to show up and get to know you better. Invite me. You can connect with me on all the socials at Mighty Process Server, and of course you can go to the website, submit your question for each podcast, and I go live inside my community Mighty Process servers on Facebook. We have a couple thousand of the most engaged process servers in the United States. It's free to join. I hope to see you there Thursdays at 8:00 PM Eastern Standard Time. It's a lot of fun. We have networking together and just blasting it out there in the community. I just want to encourage you guys to subscribe to the channel, leave a review, go to the website, submit your question, be engaged.

(39:47):

And if you'd like to be a guest, you can go there when you're submitting, there's a spot that says guest request. Submit your guest request, submit your story. That's the biggest part of this is that you have a story to tell. If you're a brand new server, go serve some papers. When I first started, there's a guy, cliff Jacobs, who taught my class, and one of the things he told me, he used to work for one of the biggest companies in California, and he told me, he said, Mike, well go serve a thousand papers and then come back to me. And at the time I was offended, but I can tell you right now, I was kind of taken back on, dude, I'm dude, I'm a hotshot. I'm going to do this right? But it was so wise, what he said was so wise, because it got me to go out there and hustle.

(40:33):

I'm like, I'm going to go serve a thousand. And I think he called me probably a year later and was like, I've been hearing a lot of things about you. You're out there, you're stirring things up. He's like, A lot of the local servers that we used to use there have one out of business. What's going on? Like, yeah, I'm gobbling it all up, man. I got all the, so I started getting all of their work. And so if you want to be a guest on this show, go serve a thousand papers. You're going to have enough experience and some stories to tell, and I would love to have you as a guest on my show, but go get a story to tell first. You don't got to be rich. You don't got to be bawling in your blacked out duramax or nothing.

(41:12):

You need to have a story to tell. That's the biggest thing. All right, so just keep in mind that the old Format process Server daily goes to about episode 30, and then after that, it's all Mighty Process Servers. There's about a three year gap in between the two different segments. So please forgive the first of episodes. It is a little bit as before, actually, I did a lot of editing now that I remember, but the technology was not as good. The microphone was not as good. I now have literally the most expensive microphone you could buy. It's like a thousand dollars. Actually, after I bought it, I found out it was for the music industry. And so it's my lifetime microphone I guess. But I hope you enjoyed this episode, getting to know me a little bit. If you have questions, feel free to reach out, submit them on the website, and I look forward to connecting with you. Thank you so much. Be safe out there and Live mighty. And that's a wrap for today's episode of the Mighty Process Server podcast. But before we go, a huge shout out to our sponsor, mighty website builder.com. In the fast-paced world of legal support services, your online presence is crucial. Mighty website builder.com empowers legal support professionals with high performing sleek websites that make a lasting impression and land you more clients. Visit mighty website builder.com to elevate your digital footprint. Until next time, stay safe out there and live.