My 7 Tips For New Process Servers
Mighty Mike's New Process Server Checklist:
Hi! My name is Mike Reid. My Brand is "Mighty Mike" and I built a successful Process Serving Firm earning over 400k annually in 3 years. I'll share some tips with you on what you can do to get started but this is just the beginning. If this is something you decide to do... Do it right! Join me and 100s of other highly motivated Process Servers and get yourself in our community.
Starting out as a process server can be both exciting and challenging. Whether you’re just launching your business or looking for ways to grow, understanding the essential tools and strategies can set you up for long-term success. At MightyProcessServer.com, we know that being a successful process server is about more than just serving papers—it’s about building a strong foundation for your business. This article will walk you through key steps to help you grow your business and get the most out of your career in process serving.
1. Create a Professional Online Presence
Your online presence is often the first impression clients will have of your business. A professional website can help set you apart from competitors and give potential clients the confidence to choose you.
Website Design and Usability: Ensure your website looks professional and is easy to navigate. Clients should be able to quickly find the information they need—whether it’s requesting service, checking pricing, or reading about the areas you serve.
At MightyProcessServer.com, we offer website building, hosting, and design services to help new process servers launch polished, high-performing websites. Whether you’re just starting out or looking to revamp your site, having an optimized, fast-loading, mobile-friendly website will ensure that your business is accessible and appealing to potential clients.
SEO (Search Engine Optimization): Getting your website in front of potential clients means optimizing it for search engines like Google. By using keywords relevant to your location and services, such as “process server in [your city]” or “legal document delivery,” you can improve your chances of showing up in local search results. Regularly updating your website with valuable content (like blog posts or client testimonials) can also boost your rankings. We teach this inside of the community classroom in great detail.
2. Join a Network of Process Servers
Building a network of other professionals in your field is key to getting referrals, learning new skills, and staying updated on industry trends.
The Power of Networking: By connecting with other process servers, attorneys, and legal professionals, you can learn about new opportunities, share tips on best practices, and even gain business through referrals. Networking doesn’t just help you learn—it can directly boost your client base.
Mighty Membership Opportunities: At MightyProcessServer.com, we offer a Mighty Membership, which provides networking opportunities and additional exposure. Members get featured on our Verified Members List, giving them a badge of trust that potential clients can see when searching for process servers in their area. Our network gives you the chance to collaborate with other members and tap into new business leads that can help grow your practice.
3. Leverage Social Media and Reviews
Social media can be a powerful tool for process servers, especially when it comes to connecting with potential clients and showing the world what you do on a day to day basis.
Social Media Presence: Start by building profiles on platforms like LinkedIn and Facebook, where legal professionals and businesses are most active. Share educational content, such as legal tips or case studies, that highlights your expertise. Engaging with your audience online can build credibility and drive traffic to your website.
Collect Positive Reviews: Don’t underestimate the power of positive reviews. Encouraging satisfied clients—especially attorneys and law firms—to leave reviews on Google, Yelp, and your website can help build your reputation and attract more business. Positive reviews not only help build trust but also improve your visibility in local search engine results. I have an entire training on this in the community.
4. Invest in Content Marketing
Creating valuable content that educates your clients is a great way to build authority in your field.
Blogging for Process Servers: Consider writing blog posts or articles that answer common legal questions, explain the process of serving legal documents, or provide industry tips. Not only does this help potential clients better understand your services, but it also enhances your website’s SEO and keeps visitors coming back for more information.
Video Marketing: You can also create short videos that explain how the process-serving business works. For instance, video topics could include “How to Serve Difficult Defendants” or “The Importance of Professional Process Servers.” Video content is highly engaging and can be shared across your website and social media channels, driving even more visibility for your business.
5. Offer Excellent Client Service - The "Wow Factor" Wins Big!
One of the best ways to stand out as a process server is to provide outstanding client service.
Real-Time Updates and Transparency:
Clients—especially legal professionals—appreciate being kept in the loop. Consider offering a client portal or status updates on service progress. This type of transparency can set you apart from competitors and technology makes this so easy. Why not stand out? I recommend Process Servers Toolbox by Database Services.
PST can also help you Automate Client Communication. You can automate routine communication such as confirmations, updates, or follow-ups after successful service. This not only saves time but improves the client experience, leading to more positive reviews and referrals.
6. Expand Your Skills and Services "Pick a Niche"
As you build your business, consider expanding your service offerings to cater to a broader range of client needs.
Add-On Services: Many process servers offer additional services such as skip tracing, mobile notary, or document retrieval. These services can help you stand out from competitors and offer a more comprehensive solution to your clients. When you're ready you can add even more specialized services like Judgement Recovery, and Eviction Services.
Continuing Education and Certification: Stay up to date with laws and regulations affecting the process-serving industry. Attend local conferences, town halls, and chambers to stay informed. By expanding your knowledge, you position yourself as a trusted and reliable expert and become the "big fish" in your smaller area then expand from there.
7. Utilize Paid Advertising
Paid online advertising can be an effective way to quickly reach potential clients, especially if you are just starting and need visibility. This method means that you have money to invest and wait for a return.
Google Ads: Running Google Ads can help your business appear in front of people searching for process servers in your area. You can create targeted ads for specific keywords and geographies, ensuring that local clients see your business first.
Social Media Ads: Platforms like Facebook and LinkedIn offer targeted advertising options, allowing you to reach legal professionals, law firms, and others who may need your services. By highlighting your expertise and professionalism, you can attract more business through these channels primarily building brand awareness.
The Mighty Process Server Advantage
Starting and growing your process-serving business takes dedication, but with the right tools and strategies, you can quickly position yourself for success. MightyProcessServer.com is here to help new and experienced process servers alike. We offer website design, hosting services, and Mighty Membership, which provides invaluable networking opportunities and increased exposure on our Verified Members List.
Whether you need a professionally designed website, a place to connect with other process servers, or a way to boost your credibility, MightyProcessServer.com has you covered. Let us help you build a solid foundation for your business and set you on the path to long-term success.
If you're just getting started or looking to take your process-serving business to the next level, visit us at MightyProcessServer.com to learn more about how we can support your journey.
Disclaimer: The information on MightyProcessServer.com is for informational purposes only and is not legal advice. It does not create an attorney-client relationship. Consult a qualified attorney for legal matters. By using this website, you acknowledge that any reliance on this information is at your own risk and agree to hold harmless Mighty Enterprises Inc., Mighty Website Builder Inc., and its partners.