70 - Building a Personal Brand in Legal Support

Being good at serving papers isn't enough anymore—if you want to avoid competing in a race to the bottom on price, you have to build a personal brand that attorneys trust and remember first. Today we break down how to establish your reputation online and in person, from modernizing your website and posting smartphone videos to networking at associations and walking into law offices with a hook, story, and offer. Tune in to hear real-world strategies from successful process servers across the country on answering the phone, collecting 5-star reviews, and turning happy clients into your best salespeople.